JWU College of Business

Reimagining the Brand: Students Complete Phase Two of Taco DEE

Last term, a group of Marketing students provided consultation for Rhode Island-based Taco Comfort Solutions, a company that produces heating, ventilation, and air conditioning (HVAC) products and systems. The consultation was part of a Directed Educational Experience (DEE) for the fall term, and required students to research and develop a detailed plan to help Taco integrate their new European companies into their original company to create a cohesive global brand.

Topics: Graphic Design Providence Marketing

Marketing Students Advise a Global Company

If it seems hard to imagine a group of college kids creating a business plan for an international company, then you’ve probably never met a college kid from JWU.

Topics: Providence Business Marketing

A Class Instagram Competition Teaches Students How to Get #InstaGood At Social Media

You might not get as many likes as Kylie Jenner, but you can definitely boost your Instagram game with some of these tips from  JWU's Social Media Marketing class. 

Topics: Providence Marketing Social Media

From Coast to Coast: JWU Students Chat with California-Based Ad Agency

Earlier this week, students at the Providence Campus had the chance to talk with associates from RPA Advertising, an advertising and marketing agency headquartered in Santa Monica, California. The special “Office Hours” event gave 15 students the chance to connect one-on-one with an RPA employee on the other side of the country for a 20-minute video chat session.

Topics: Providence Business Marketing