JWU College of Business

Reimagining the Brand: Students Complete Phase Two of Taco DEE

Last term, a group of Marketing students provided consultation for Rhode Island-based Taco Comfort Solutions, a company that produces heating, ventilation, and air conditioning (HVAC) products and systems. The consultation was part of a Directed Educational Experience (DEE) for the fall term, and required students to research and develop a detailed plan to help Taco integrate their new European companies into their original company to create a cohesive global brand.

Topics: Graphic Design Providence Marketing