JWU College of Business

Reimagining the Brand: Students Complete Phase Two of Taco DEE

Last term, a group of Marketing students provided consultation for Rhode Island-based Taco Comfort Solutions, a company that produces heating, ventilation, and air conditioning (HVAC) products and systems. The consultation was part of a Directed Educational Experience (DEE) for the fall term, and required students to research and develop a detailed plan to help Taco integrate their new European companies into their original company to create a cohesive global brand.

Topics: Graphic Design Providence Marketing

Tricks of the Trade: Some Advice from Successful Business Alumni

What happens after graduation? That was the opening question (and the question on every student’s mind) at the College of Business Alumni Leaders panel. It was a loaded question for so early in the morning, but it was the perfect way to kick off Alumni Leaders on Campus Day.

Topics: Providence Alumni Business