JWU Student Blogs

Welcome to the Future!

As our time here comes to a close we are continually shown how technologically advanced South Korea is. Today Brittney, Jenny and I visited our assigned company SK Telecom which is just one of the many subsidiaries under the chaebol (Korean word meaning conglomerate) know as SK Group. Although we have already had the chance to present on SK Telecom to our professors the opportunity to really see all of the technology that SK Telecom is creating first hand was unbelievable. Upon entering the building we were given hand held devices and asked to take a photo of ourselves and enter our name, age and email. The phone then created an avatar with our name that would continue traveling with us throughout the tour.
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The museum was separated into various sections, a few examples being U.Home, U.Shopping as well as U.Fashion. For instance U.Home allows you to change your wallpaper from a city view, to a beach, to a meadow filled with hot air balloons all with the swipe of a hand. It also offers the option to call friends, check emails, and view your schedule from the comfort of your couch, basically eliminating the need for all home desktops and computers. U.Home also comes with an interactive coffee table that allows you to instantly share movies and music with other devices and with a simple flick of the wrist you can send your movies to the walls turning your living room or office into your very own IMAX theatre.

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U.Shopping on the other hand allows stores to know basic information recorded from your purchasing habits and consumer demographics, for example Brittney’s avatar took note of her age and her love for photography and the system choose a Polaroid Camera and allowed her to try it out on her phone, purchase it as well as send it to an address.

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We were then brought over to U.fashion which is yet another leap in technology. A body scanner similar to those that you would find in an airport but much cooler. Once inside it takes a scan of your body and searches the world database of retail picking out specific styles of clothing that would suit your exact body. This technology would eliminate the dread most women feel when purchasing jeans or bathing suits as you would never try on the wrong size or cut again!

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Although most of the things we saw today are still not our reality, the fact that they are close enough to have produced prototypes and even commercialized a few of the products we know we aren’t that far off. The above technologies are just a sliver of what SK Telecom is planning to launch in the next decade, it was a pleasure to be able to get a rare glimpse into what our future will be.