JWU College of Business

Need a Good Marketing Campaign? There’s a Place For That.

(Hint: The place is JWU.)
As the school year comes charging to an end, students have to start preparing for moving out of their dorms — and figuring out what to do with all the stuff they've accumulated this year that definitely won't be fitting in the car for the trip home. Marketing students contemplated this common problem as they created the marketing strategy for the Move Out and Donate campaign, and they’ve unveiled the answer, or at least an angle to build their strategy on: Do you have stuff that you’re going to throw away? There's a place for that.

Topics: Sustainability Advertising & Marketing