JWU College of Business

Caitlin Isles

Recent Posts by Caitlin Isles:

#WeddingSeason: Students Get an Inside Look at the Bridal Industry

Glitter, tulle, veils and blushing brides — this is the world of bridal couture. And no one could be better equipped to talk about this world with JWU Fashion Merchandising & Retailing students than Harper Della-Piana.

Topics: Providence Fashion Merchandising Business

JWU ADTEAM is On a Roll as They Head to National Final

When it comes to the American Advertising Association’s (AAF) National Student Advertising Competition (NSAC), there’s a lot of secrecy. Teams are given numbers rather than names and must remain anonymous, and their campaign details cannot be revealed until the conclusion of the NSAC in June. However, without giving away too many details, students shared what it’s been like to spend the last eight months preparing an advertising campaign worthy of competition. And, strangely, it involved eating a lot of hot dogs.

Topics: Competitions Advertising & Marketing

Need a Good Marketing Campaign? There’s a Place For That.

(Hint: The place is JWU.)
As the school year comes charging to an end, students have to start preparing for moving out of their dorms — and figuring out what to do with all the stuff they've accumulated this year that definitely won't be fitting in the car for the trip home. Marketing students contemplated this common problem as they created the marketing strategy for the Move Out and Donate campaign, and they’ve unveiled the answer, or at least an angle to build their strategy on: Do you have stuff that you’re going to throw away? There's a place for that.

Topics: Sustainability Advertising & Marketing

Finance Students Head Back to High School — This Time As Mentors

In the finance world, there’s a lot going on in April. It isn’t just that time when people rush to file their taxes before the deadline, it’s also Financial Literacy Month, a time dedicated to programs and initiatives that teach people more about personal finance. JWU students have been a big part of this effort in Rhode Island, and last week six of them were honored at the State House for their work with the Financial Literacy Youth Initiative (FLY).

Topics: Competitions Providence Finance

JWU Students Step Up Their (Financial) Game at G.A.M.E. Forum IX

Twelve JWU students headed to NYC on March 27 to take part in the Quinnipiac Global Asset Management Educational (G.A.M.E.) IX Forum. The three-day program is a student-managed fund portfolio competition that allows students to discuss and debate the best financial practices with industry leaders from around the world.

Topics: Competitions Finance Accounting

7 Questions with Manal Jakhar '19

Manal Jakhar ‘19 has taken full advantage of all JWU has to offer during her time here as an Advertising & Marketing Communications major. From her hard work with JWU’s ADTEAM and other clubs to her stellar academic performance, it’s no wonder she was chosen by the American Advertising Federation (AAF) to attend their prestigious Most Promising Multicultural Student program in New York City. She shared with us what her college life has been like, how she copes with a busy schedule and what it means to her to be chosen for the Most Promising program.

Topics: Advertising & Marketing Business

Reimagining the Brand: Students Complete Phase Two of Taco DEE

Last term, a group of Marketing students provided consultation for Rhode Island-based Taco Comfort Solutions, a company that produces heating, ventilation, and air conditioning (HVAC) products and systems. The consultation was part of a Directed Educational Experience (DEE) for the fall term, and required students to research and develop a detailed plan to help Taco integrate their new European companies into their original company to create a cohesive global brand.

Topics: Graphic Design Providence Marketing

Tricks of the Trade: Some Advice from Successful Business Alumni

What happens after graduation? That was the opening question (and the question on every student’s mind) at the College of Business Alumni Leaders panel. It was a loaded question for so early in the morning, but it was the perfect way to kick off Alumni Leaders on Campus Day.

Topics: Providence Alumni Business

Business Bio: Victor Carlsson '19

They say the fastest way to get where you’re going is to travel in a straight line, but we all know life doesn’t always put us on a linear path. Sometimes there’s curves along the way, and sometimes you have to travel around the world to figure out where you're really meant to be. Goran V. Carlsson ’19 — "Victor" to friends — knows a thing or two about this.

Topics: Providence Business Athletics

Future Business Leaders Get a Taste of JWU

The snow and a one-hour delay didn’t stop 100 Rhode Island high school students from attending their Future Business Leaders of America (FBLA) conference at JWU’s Providence Campus.

Topics: Business National Student Organizations (NSOs)