JWU College of Arts & Sciences

#ecig: How Social Media is Changing the Ad Game



Tobacco advertising often evokes images of the Marlboro man or Joe Camel: old-school print ads that drew crowds both young and old. However, today’s advertising is different, and more camouflaged — you may not even blink as you scroll through your Instagram feed and pass an ad for e-cigarettes. Your favorite YouTube star might be hawking them through sponsored ads, or you may see creative and clever memes related to vaping.

Topics: Advertising & Marketing Arts & Sciences Economics Digital Media law